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It's a well known fact that people buy with emotion. Finding the fine balance between talking features and benefits and appealing to your prospect's emotional side is critical having successful sales conversations. How can you do this in an authentic meaningful way? Start by building trust.
In my recent conversations with clients, family and friends, I’ve noticed an interesting trend that has emerged as we’ve been living and working through this pandemic. We’re slowing down. And that’s not a bad thing.
If you have a thriving and profitable business with raving clients across the globe but you are not digital, without an online presence you are missing a large reach. 60 percent of all transactions are now done online. This is our new world.
Have you ever thought about where you stand with one or more of your clients? How effective are you at building connections with potential clients? Are you delivering value? Helping them achieve their goals?
When it comes to the question of ways to create more sales, most sellers will tell you “the mantra is to work harder” to double or triple the current efforts. But the real equation is to work smarter.