Over the last six years, I’ve had the honour of working alongside women founders from all walks of life—visionary product builders, coaches, consultants, creatives—each with a powerful idea and a deep desire to serve.

But I’ve also seen a pattern.

Brilliant women, quietly doubting themselves.
Smart, capable leaders struggling to price their offer.
Mission-driven founders afraid to follow up, ask for the sale, or own their value out loud.

And not because they don’t want to sell.
But because no one ever showed them how to sell in a way that felt like them.

Sales Isn’t the Problem—It’s the Relationship We Have With It

Let’s be real. Most sales advice wasn’t built with women in mind.We’re told to “follow the script,” “close hard,” “overcome objections,” and “win the deal.”But that leaves out the nuance, emotion, and intuition that many women founders bring into every conversation.

• When that dissonance kicks in, we either:
• Default to over-explaining
• Discount to avoid discomfort
• Tie our pricing to our self-worth
• Or avoid sales conversations altogether

We tell ourselves we’re not “salespeople.”But the truth is, we are—we’re just not using a structure that works for us.‍

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When You’re Left Alone With Your Mindset

Without a clear, repeatable sales system—one that’s built around your strengths, voice, and values—it’s easy to spiral.

You start questioning your price.

You doubt your value.

You spend hours reworking messaging, avoiding outreach, and convincing yourself you're “not ready yet.”That’s what happens when you’re left alone with your mindset:

Fear creeps in.

Old stories get louder.

And business slows down—not because your offer isn’t great, but because your belief couldn’t carry it.

‍The Antidote? Structure, Support, and a Room Full of Women Who Get It

That’s exactly why I created Sales Mastery for Women Founders—an 8-week hybrid program that blends the skills of selling with the mindset required to believe in yourself and your offer.

You’ll learn to:

✔ Build a simple, repeatable sales process that works
✔ Price with confidence (not guilt)
✔ Shift your sales conversations from “awkward pitch” to “aligned connection”
✔ Follow up without feeling pushy
✔ And most importantly—detach your self-worth from your revenue

But beyond the training itself—it’s about the community.

This program is about more than just mastering the “how.”
It’s about being in a room with other women who see you.
Who get what it’s like to doubt yourself, rewrite your money stories, and keep showing up anyway.

We normalize the messy middle here.
We celebrate the small wins.
And we remind each other what’s possible when you stop doing this alone.

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This Is Your Invitation

If you’ve been holding back…
If you know deep down you were made for more…
If you’re ready to build a business that doesn’t just exist but thrives—

Then this is your time.

Your voice matters.
Your work is needed.
And you can sell—beautifully, boldly, and on your own terms.

Check out the program details and join other female founders for our June 13 launch

Here's our Sign-up page and Promo video.

Together, we’ll turn imposter syndrome into impact—one confident conversation at a time.

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“I am deliberate and afraid of nothing.” – Audre Lorde

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Let’s rise,

Karen

Founder, K2 Sales Academy

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