Top 5 Challenges in B2B Sales and How Content Marketing Will Help You Overcome Them

The business-to-business (B2B) sales role is shifting. Yes, sales teams need to walk prospects through the many features and benefits of their company’s offering, but the job now requires a broader scope of relationship building, making connections, and thought leadership. HubSpot’s 2024 Sales Trends Report confirmed what we already know—sales professionals say selling has been harder this year than it was before..."

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About Karen Kelly

For 20 years Karen has been specializing in the art and science of sales and communication her passion and experience are helping technical sales professionals become more confident and to disrupt with value.

Her dedication to developing and delivering customized sales training programs provide her audience practical, relevant tools  that can be used immediately to break down the barriers in a competitive landscape and separate themselves from the noise.

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We encourage you to take the first step towards change.
There are so many areas of business out of our control, yet we continue to invest in them and hope for a different outcome. What about your people? You have control over them and their development pathway. The ability to build a positive learning culture, improve their level of confidence and increase bottom line revenue.
Invest in them. Hone their sales skills to  attract your most ideal clients, gain the required commitments through  discovery, engage authentically  and create an enjoyable repeatable experience for your clients.
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